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Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware. If users are required to put in their credit card information and billing/shipping address and the website is not secure, customer information can be accessible to anyone who knows how to obtain it. Most large online corporations are inventing new ways to make fraud more difficult.
Even if an online store is open 24 hours a day, seven days a week, the customer service team may only be available during regular business hours. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine. A “checkout” process follows (continuing the physical-store …